Employee engagement, funded by a budget you already have
Charity begins at home & work
Employees connect Strava and earn money from your CSR, marketing or engagement budget — which they donate to any UK registered charity. No wearable to buy, no admin, no cost to try.
First campaign matched, half price for two years.
How a walk becomes a donation
Why it works
Your people already want to give.
Most of them can’t afford to.
Giving is what people do when there is money spare, and for most of your team there isn’t. Not because they don’t care — because rent came first. So the wanting goes nowhere, year after year.
The constraint comes off
The money is your budget, so nobody is choosing between a cause they care about and their own bills. They give at a level they could never reach personally, and it costs them nothing.
They choose, not you
Every pound goes where that employee sends it — their charity, their reason, their name on it. That is the difference between a company donating on their behalf and them actually giving.
Earned, not granted
They move, and the money follows. It reads as something they did rather than a benefit handed down — which is why it lands differently from a wellbeing perk nobody asked for.
That is the gift of giving without the economic constraint — and it is why people stay engaged with it long after a step challenge would have fizzled out.
A win-win-win for your company
Simple for everyone. Employees connect a tracker they already use. You set a budget. Everyday activity turns into donations to causes that matter.
01
Your people win
They give at a level they could never afford
Not a perk handed down. The cause is theirs, the choice is theirs, and the money moves because they moved — so it means something a voucher never could.
02
Charities win
Money that was never going to reach them
This is not redirected fundraising — it is budget that would otherwise have gone to a single corporate donation. Instead it reaches dozens of causes, chosen by the people who care about them.
03
You win
A budget you already spend, doing more
Same CSR line, more engagement, and numbers you can put in front of a board — participation, kilometres, money donated. Share one link; we handle the tracking, the wallets and the payouts.
Meet people where they are
A dog walk counts.
So does a marathon.
Most fitness schemes quietly decide who they are for. Post a leaderboard and you have told everyone outside the top ten not to bother. Fitness Giving helps you support what your people already do — and whatever they have been meaning to start.
No bar to clear
There is no minimum distance, no qualifying pace, no target to hit before anything counts. Every kilometre earns from the first one, whether it took six minutes or twenty-six.
Nobody is ranked against anybody
Your effort earns for your cause. That is the whole relationship. Someone training for a marathon does not make the person walking to the shops count for less.
Room to go further, if they want to
Plenty of people find they go a bit further once it is going somewhere. That is a nice thing to happen — but it is theirs to choose, not a target we set for them.
Getting off the bus a stop early and training for a marathon are the same thing here: somebody moving a little more than they would have, and a cause they care about getting something out of it.
How it works
Three steps. One link.
It has never been easier to make a positive impact with your team.
01
Set a budget
From whatever budget you have — CSR, marketing or engagement. Choose the activities that count and the rate per kilometre.
02
Share the link
Employees join in a minute and connect Strava — free, and works with just a phone.
03
Watch it move
Kilometres become money in each employee’s giving wallet. They donate to any UK registered charity; you get the report.
The FG Twenty Programme
Twenty companies a year. This year’s places are open.
Each year we take on twenty companies through the FG Twenty Programme. They pay half price for two years, and we match their first campaign pound for pound. The rate they join on holds for as long as they stay — including after the price goes up for everyone else.
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Your first two-week campaign matched pound for pound, up to £250
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Half price for two years — £900/yr Small, £2,400/yr Medium
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A dedicated programme team, not a support queue
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We write up your campaign and promote it — your story, your people, your causes
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A say in what gets built next, while it is still being decided
You qualify if all three are true
- 1Your company has 50–500 employees
- 2You can commit up to £250 for two weeks — we match it
- 3You want more of your people moving, not just the runners
Pricing
One subscription. No fees.
Your full charity budget goes to … charity.
You fund campaigns from your own budget and 100% of it reaches charities. We don’t take a cut — the subscription is how we make money.
Small
per year
- ✓Up to 3 campaigns per year
- ✓Strava activity tracking
- ✓Campaign analytics dashboard
- ✓Participant management
- ✓Email support
Medium
Popular
per year
- ✓Up to 12 campaigns per year
- ✓Everything in Small, plus:
- ✓Priority support
- ✓Custom campaign branding
- ✓Multi-team leaderboards
Enterprise
per year
- ✓Unlimited campaigns
- ✓Everything in Medium, plus:
- ✓Dedicated account manager
- ✓Custom reporting & API access
- ✓SSO & onboarding support
FG Twenty companies pay half these rates for two years.
Questions
What HR leads ask us first
Anything else — book a 20-minute call.
Twenty places this year.
Your first campaign, matched.
A 20-minute call to check you qualify and set a start date.
Apply to the FG Twenty